“The future of brand marketing is world-building. Modern brand stories are vibrations that become strong enough for the culture to hear.” — Ana Andjelic
Meeting users where they are: Macy’s experience is stunningly designed, but the user journey is still too complex for the average consumer and the fun factor is limited. For Margiela's mint, the minute-long wait by a timer, hoping to get lucky, seems hardly worth the reward—yet.
