This week, Adidas, Margiela, and Coachella launched Web3 activations, while Bitcoin broke its all-time high with record ETF inflows. Weโ€™re now in a phase of the innovation cycle with a lot of emerging narratives and euphoria. Keep cool, keep building.

โ€œCulture drives everything.โ€ โ€“ Nelly Mensah, VP of Digital Innovation at LVMH