Starbucks Odyssey members can engage in “journeys,” a series of activities, such as playing interactive games or taking on fun challenges to deepen their knowledge of coffee and Starbucks. They will be rewarded for completing journeys with a digital collectable “journey stamp” (NFT).
The more stamps they collect, the more “Odyssey Points” they will earn, unlocking access to digital, physical and experiential benefits, including virtual espresso martini-making classes, exclusive events and trips to Starbucks roasteries and coffee farms.
