After Porsche, Honda, and Mercedes-Benz, FIAT has become the latest global car brand to enter the Web3 space.
Unlike its peers, FIAT has taken a new approach in how it uses Web3 to redefine customer engagement and brand loyalty.
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CEO Notes
Case Study: How FIAT Aims to Reinvent Loyalty with Web3
Last month, FIAT kicked-off its Web3 campaign with "FIAT Pass". Here's how one of the biggest car makers in the world is trying to reinvent loyalty and ownership for car brands.
