This week, Hugo Boss officially launched its Web3 loyalty program, “HUGO BOSS XP”.
Nike shifts priorities away from Web3, Reddit shuts down its collectibles, and Starbucks ends its NFT loyalty program. Now, Hugo Boss goes all in.
← All insights
CEO Notes
Case Study: Hugo Boss Steps Into Web3 Loyalty – Will They Succeed?
As Starbucks and Nike retreat from Web3, Hugo Boss goes all-in. Why? Here's all you need to know.
