In the spring of 2022, Pudgy Penguins nearly collapsed.
Today, it stands as one of the most successful NFT collections, with the value of its NFTs increasing nearly fivefold to almost $40,000 in the last six months.
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CEO Notes
Pudgy Penguins: A Blueprint for Community-Led Brands
This is a comeback tale of an NFT project that wants to build the world's biggest character IP brand and go mainstream. Here's how they do it and the key learnings for your brand.
