Last week we delved into Web3 loyalty. This week we’re taking a closer look at tokenization, interoperable loyalty and the opportunities for brands.
Web3’s open, shared data layer enables permissionless co-branded loyalty ecosystems. This means that brands can accept loyalty reward status and points from other brands through token-gating, lowering the costs of building loyalty ecosystems significantly and increasing network value. Download Magic’s interoperable loyalty deep dive for free.
